The Google Analytics and Search Console integration makes it easy to see your organic ranking data from Search Console merged with page-level data from Google Analytics, and only takes a few minutes to connect.
This integration allows you to pull Search Console data into your Analytics reports. Behavior metrics, including goal completions, for landing pages, devices and countries from organic search are in one place.
For example, you can look at landing pages or queries with a low CTR and make better decisions on how to improve your pages in SERPs.
In this blog post, we will describe how to link Google Search Console with Google Analytics 4, where you can find that data, and more.
How to Connect Google Search Console to Google Analytics
Now let’s travel through the steps to link Google Analytics 4 to Google Search Console and here are the steps you will need to follow:
Step 1: Login to your Google analytics (GA4) account and click on Admin. Then you will need to select the Search Console Linking option towards the bottom of the property column.
Step 2: If Google Search Console is already linked to Google Analytics, you will see the Search Console property listed. If Google Search Console hasn’t been linked yet, you will need to click the Link button.
That will open up the wizard that you will use to connect to the Google search console.
Step 3: The next step is to click Choose Accounts. That will list all the accounts that you have access to. If you have a lot of accounts then you can use the search functionality on the top to find the right account.
Once you find the right account click on the check box next to it.
The nice thing with Google Analytics is that you can choose to link a domain property or a URL prefix property from Search Console.
Once you’ve selected a property, click Confirm. Then click Next.
Step 4: Click on next and select the web stream, which you want to connect the Google search console with, and click on next.
Step 5: Now you can check the details to ensure you are using the correct property from Search Console and the correct data stream. Then click Submit.
You have now linked Google Analytics and Google Search Console. You might need to wait up to 48 hours before you see data in Google Analytics since Search Console has a reporting delay (but we have also seen data show up almost immediately).
Viewing Search Console Reports in Google Analytics
Now what? Once you’ve linked the platforms together, it’s time to start using the dedicated Search Console reports. Here’s where you will find them (and what they include):
Navigate to Reports in your Google Analytics property. Select Acquisition, and then Acquisition Overview.
When you scroll to the bottom, you will see new cards added to the report.
There is a card for Google Organic Search Traffic. This card will show you the landing pages on your website along with the number of organic impressions you have received in Google search results.
The other card is for Google Organic Search Queries. This will show you what people have searched for and how many times they have clicked through to your website.
You can also use the links at the bottom of each card to view the dedicated reports.
There are also two new reports you can add to Google Analytics property. Start by selecting Library.
You will see a new Search Console collection that isn’t published yet. Click Edit Collection and then click on Save.
Navigate back, click on the three vertical dots, and click Publish. (If you run into any issues, wait a few minutes and click on refresh.)
You will now see the reports in the main reporting menu. If you would prefer the Search Console reports somewhere else in the menu, then you can head back to Library and adjust where they are located in your reporting menu.
So that’s how you can link Google Analytics and Google Search Console to see how your website performs in organic search results on Google.
Once linked, you will be able to use the Search Console reports to analyze keywords, landing pages, and more. (And remember, you can always access reports directly inside Google Search Console too.)
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