You probably think you should be building an email list with the help of an email newsletter on your WordPress website, but you are not entirely sure how to do it.
Firstly, we all rely heavily on social media such as Facebook and Twitter. In fact it’s the only meaningful marketing tool we use. It’s quick and easy and there is no tricky tech to master. But we do not own our social media content. Social media platforms can lose popularity or shut down. What would you do if your social media audience dried up overnight?
If the answer is ‘be filled with despair and start crying’ then you need to take back some control in the form of building an email list.
Why set up an email newsletter subscription?
While social media is a great way to interact with your readers but not everyone checks into their social media accounts frequently. When they do, they will often scroll for short periods and see only a fraction of the content.
On the other hand, email is the most reliable and direct way of communication with your website visitors. Emails are also a great way to share exclusive deals with your audience, which gives people a great incentive to sign up for an email subscription to begin with. As a result, you can build a steady stream of regular visitors for your site.
If you are curious and want to know how to add an email newsletter subscription box to your WordPress site. And then, how to connect it to an email marketing service provider such as Mailchimp.
Then, you are at right place, we have some step by step instructions for you here. So, let’s do this and start building your email list.
You need to follow four steps for the entire process and they are:
- Sign up with Mailchimp
- Authorize your WordPress site to Mailchimp
- Install a WordPress plugin for newsletter signups
- Add an email newsletter subscription box to your WordPress site
How to sign up a free MailChimp account
Mailchimp is easy to use email marketing tool which provides a quick and easy way of creating, sending, and tracking email campaigns. Its easy to use interface allows you to see who opened your emails, and whether they clicked your links or not. Mailchimp also allows you to send personalized emails to everyone on your mailing list.
To get started with Mailchimp follow the step by step instructions as mentioned below.
Step 1: Go to MailChimp website and click on the “Sign Up Free” button.
Step 2: Mailchimp will ask for some necessary details such as your email address, your desired username and password. Once you are done, you will get a standard confirmation email with an activation link.
Open the email you get from Mailchimp, click on the “Activate Account” button. It will take you through a quick setup wizard and answer a couple more questions about your site and business. When you are done with that, you will be able to start working with your new Mailchimp account.
Just to give you a heads-up what Mailchimp can do for you, here are the options available via the main menu on the dashboard:
How to authorize your WordPress site to Mailchimp
In our last section, we have explained how do you sign up for Mailchimp. In this section you will learn step by step instructions, how Mailchimp can access your WordPress site through API key.